
I took my 5 year old niece, Izzy, to THE AMERICAN GIRL PLACE in Los Angeles today for her first time. She has a highly influential 10 year old cousin who has one of these dolls, and therefore she was REALLY excited to get one too.

I envisioned Izzy getting a doll that looks like she does (brown skin, dark hair, dark eyes). So I was flabbergasted when she insisted on having the WHITEST doll in the entire store (which is saying a lot, because 98% of the dolls here are white).

Kit Kitteridge is the doll. I asked her many, many times if she would prefer a doll that looked like her, but when we went to the section of the store that has the "Just Like Me" dolls, we found that there wasn't one that looked like her. Of the approx. 20 dolls in this collection, 16 of them have "light" (read white) skin, 2 have "dark" skin and 2 have "medium" skin color. The two medium skin toned dolls look nothing like my niece. She lost interest immediately.
"I want Kit!" She kept saying. Well actually she kept saying she wanted "Kate", but turns out she had the name wrong. Her 10 year old cousin has the "Kit" doll, so she wanted the same thing. I tried to get her to buy the Native American doll, Kaya, or the Mexican heritage doll, Josefina, as they both looked just like her, but she frowned at both of them. FROWNED!

At first I thought it was social brainwashing, making her think that the white girl was the better doll. After some questioning, I discovered that she didn't like the clothes that Kaya and Josefina wear. She liked Kit's clothes. I couldn't argue with that. Kit does have better clothes. I kept trying to explain that she could buy any of the clothes she wanted for any of the dolls, but that didn't change the fact that Josefina's life ain't as glamorous as Kit's.That's when it hit me. The Mexican, Native American and African American dolls all look suspiciously unglamorous. I'd much rather be Kit Kittridge than be...oh say, ADDY! The little black slave child!!!!

I'm not making this up. All of these dolls are part of their "historical" collection. The thing is, the white dolls get all the glamorous decades and locales. The only black girl doll is set during the 1700s, the only Mexican doll is set during the 1800s. Look at the difference in bedding between Josefina (Mexican), Addy (Black) and Kit (White)



It's a racket. The whole thing is a total racket. But my niece is thrilled to have a doll just like her older cousin. So there is that. And I delight in knowing that when her older cousin discovers this, she'll likely become less interested in her own doll. But I love the Josefina and Kaya dolls. I love their historical clothes, and I love the way the dolls look. But would it kill AMERICAN GIRL to market these dolls in a current decade? And then offer these historical outfits seperately?

















